Discover Comfort Zone’s Stand For Regeneration campaign

Leisure Management - Comfort Zone: Discover Comfort Zone’s Stand For Regeneration campaign

10 May 2024 Leisure Management: daily news and jobs

FREE DIGITAL SUBSCRIPTION

PRINT SUBSCRIPTION

ADVERTISE

Featured Suppliers

Product news

09 Apr 2024

Discover Comfort Zone’s Stand For Regeneration campaign

Supplier: Comfort Zone
More Comfort Zone details

Discover Comfort Zone’s Stand For Regeneration campaign

The Hair Body Wash Bar is enriched with achillea millefolium – an renowned for its skin regenerating properties

photo: Comfort Zone

Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business.

With this new project, the Italian B Corp brand aims to highlight the value of regenerative organic agriculture while also demonstrating its dedication to sustainable practices and cutting-edge skincare solutions.

The European Regenerative Organic Centre (EROC) in Parma, established in collaboration with the prestigious Rodale Institute, is central to the campaign's goals.

The pioneering research facility acts as a focal point for developing regenerative agriculture ideas and driving climate change in the beauty sector. In line with this, Comfort Zone's hero lines – called Sublime Skin, Hydramemory, and Sacred Nature – have been elevated to a new level and charged with bioactives derived from regenerative organic agriculture.

As a result, these products not only provide excellent results, but also reflect Comfort Zone's constant dedication to supporting the cause of environmental responsibility.

As part of the campaign, Comfort Zone has introduced a limited edition regenerative organic gift with purchase; the Stand for Regeneration Hair Body Wash Bar.

The product is enriched with Sublime Skin's signature achillea millefolium, sourced for the first time using regenerative organic agricultural practices at the EROC near the Davines Group Village in Parma, where all products are developed and produced.

Achillea millefolium is renowned for its skin regenerating properties which reflect the brand’s commitment to creating products that are good for both the skin, and the planet.

Dr Davide Bollati, brand founder, said: “We want to push engagement around the important theme of regenerative organic agriculture and its climate action potential all while driving awareness of our group’s commitment to research through establishing the EROC."

Answering demand
With its unwavering commitment to conscious skincare science and regenerative agriculture, Comfort Zone continues to redefine the beauty landscape.

As consumers increasingly seek out ethical and sustainable alternatives, the Stand for Regeneration campaign is a testament to the brand's ongoing commitment to innovation, performance and environmental responsibility.

Through Comfort Zone's social media channels, more insights regarding the brand's dedication to developing organic regenerative agriculture will be shared. Comfort Zone's experts will showcase the brand's commitment to sustainability and its strong scientific approach when developing new products, such as those featured in this campaign.

Supplier: Comfort Zone
Parma Italy
Conceived in 1996 by Dr Davide Bollati, founder of the Davines Group, a leading Italian certified B Corporation developing and manufacturing sustainable skin and hair care, Comfort Zone offers result-oriented face and body products and professional treatments.

Web: https://www.comfortzoneskin.com/
More Comfort Zone details

Product news

		10 May 2024 Klafs launches all-new Taras outdoor sauna Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.

		09 May 2024 Unlocking the power of energy: W3Spa EMEA 2024 gears up to ignite new industry connections in Sardinia The countdown is on for the third edition of W3Spa EMEA, an industry buyer event hosted by international buyer event company We Work Well (WWW).

		07 May 2024 GM Collin introduces pro-ageing Poly-Acid Peel Serum The Poly-Acid Peel Serum is GM Collin’s latest pro-ageing solution to help combat wrinkles, fine lines and dull complexion.

		02 May 2024 Yon-ka tackles stress and sleep health with new Serum CBD and treatments Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.

		01 May 2024 Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.

		24 Apr 2024 Elemis’ first standalone store to open in London’s Covent Garden British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.

		22 Apr 2024 Keiser A400 resistance will empower fitness enthusiasts Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.

		22 Apr 2024 Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.